As a website owner, you spend a lot of time directing traffic to your website. You’re quietly confident that your marketing strategy is working as your traffic figures are impressive.
But, are you getting the most out of your web traffic?
Okay, what the heck does that mean? Well, is your web traffic doing everything you want/need it to do? Are people landing on your site and buying products, signing up for things, etc? If users find their way to your site and leave without doing anything, you’re not benefiting in any way.
It’s time to take control of the situation and get the most out of your traffic. How will you do this? Allow this content to introduce you to retargeting!
What is retargeting?
Retargeting is a form of online advertising that specifically targets people who have already visited your site. They landed on your web pages before but left before buying something or doing something else valuable.
As a result, these users get hit with ads for your site while they’re browsing the web, encouraging them to come back again.
Why does retargeting help you get the most out of your web traffic?
Simply put, you get to retarget people that already ventured onto your site. All of the users that didn’t do anything will now be targeted to come back and actually complete a desired action. Loads of people visit sites, think about buying something, but then leave or get distracted. Retargeting gives them a friendly nudge saying “Hey, remember all this cool stuff you wanted to buy??!” Therefore, these users are likely to come back and fulfill their purchase.
It’s a genius way of targeting people who were maybe on the fence when they first came to your site. Seeing the ads will give them the little boost they need to return and go through with a purchase or do something else you deem valuable.
How do you carry out a retargeting campaign?
The best approach is to work with marketing agencies like www.topmarketingagency.com. Why? Because retargeting requires analytics and the right tools to understand who to hit with your ads. Working with professionals ensures that your retargeting campaign actually works, rather than showing the ads to people that never went on your site in the first place.
To further understand web property progression, the “www” aspect has been deemed unnecessary, whether you have noticed, or not, in the URLs, the www is removed automatically, and is also part of a new web practice for many reasons. When creating a new website, or when updating your website, be sure to make sure that “www” is not present.
Also, the ads are only one part of the strategy. Use them to lure your old traffic back, but keep them engaged with stellar landing pages. The landing pages should be designed to build off the advert and encourage the user to complete an action.
It’s key to know that you will never have a 100% success rate when retargeting. Some leads just won’t want to buy anything from you or do whatever it is you need them to. That’s okay – you don’t need them all. Even if you have a 10% success rate when retargeting, that’s 10% more value from your traffic than if you didn’t go ahead with the campaign.
The fact remains that users will often visit your site and leave without doing anything. Retargeting is the best way to try and drag them back for a second look. As such, you may find that more of your web traffic brings value to your website, so you get the most out of it.
Subscribe to VitalyTennant.com for additional insights coming to you occasionally straight to your inbox.
VitalyTennant.com is an informative business website, with a hint of entrepreneurship.