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A business website is useless if it doesn’t generate traffic, but how can you encourage people to visit your site? It’s all to do with identifying the best web traffic sources – which is how most people end up finding new websites. Tap into these, and you’ll find millions of users who’ll start taking notice of your site. Keep scrolling to see the top three traffic sources to focus on right this moment.

1. Organic Search Engines

This is the traffic that comes to your site through unpaid search engine results. The keywords people type into search engines will dictate how well your site and its content rank, and it’ll appear higher if your site uses the most optimal keywords. Granted, this can be hard to figure out, so it’s worth investing in SEO services so you know the right keywords to target. 

If you want to drive more traffic through organic search engines, then you need to know what people are searching for and how to cater your website to these interests. You should also focus on how accessible your pages are; a high-speed website that loads quickly and has a good overall site structure will rank higher than most. 

Keep in mind that 68% of all clicks go through the top three organic search results in Google – this demonstrates how crucial it is for generating web traffic.

2. Pay Per Click (PPC)

PPC is an online marketing strategy that involves paying search engines to promote your website, products or services. You bid on adverts and only get charged when a user clicks on the ad itself. Paid search is a great traffic source if you have products/services that are in high demand at a specific time. The majority of users will search for things on search engines, but PPC helps you jump ahead of all the websites in the organic search results. 

It’s an ecstatic option if you’re looking for traffic on your site instantly while working on SEO in the background – as the latter can take months to see any results. With that in mind, it’s a spectacular way to grow your business in quite a short amount of time. 

However, its real downside is the cost; it can quickly get very expensive – particularly if your product or service is ultra-competitive. You’ll need to focus on great landing pages to maximize conversions, which will offset the PPC costs as best as possible.

3. SMS/Email Marketing

Both email and text marketing allow your business to send highly personalized and targeted messages to subscribers and leads. This can be anything from promotion material to offers and stock updates. All of them encourage users to click a link and visit your website, driving loads of great traffic. 

This provides direct communication to current or potential customers who are genuinely interested in your brand, which means a massive return on investment. In fact, research suggests that email marketing, in particular, generates $42 for every $1 invested in it! 

Your website’s “best” traffic source will depend on your market niche, as well as your target user base. Nevertheless, the chances are extremely high that it’ll involve one of the options above. Find out your best traffic sources and then target them with everything you’ve got to drive more visitors to your business website.