When you set your sights on becoming an independent interior designer, you knew that it would take a lot to build your business from the ground up. The thing is, even when you excel at a creative job it doesn’t mean that the clients will come to you in droves; it simply doesn’t work that way. Starting a company from scratch is all about getting the marketing just right, whether you’re trying to boost your website traffic or discover the perfect brand voice for your business. When it comes to marketing your interior design business and attracting the right clients, there are a whole host of different avenues you can take. The good thing is that you already have an awareness that your marketing strategy can make or break your business from day one. Having a solid and clear plan in place is truly the best way to succeed, especially as an interior designer in a busy online space. Consider some of the following ideas and you will soon have plenty of ideas to grow your business in an authentic and organic way.
Get Clear on Your Visual Branding
As an interior designer, visual branding is absolutely key when it comes to attracting the right people to your business. Some of the top designers’ favorite tools include NFTs, dApps, search results, and then Pinterest and Instagram, which are very visually reliant platforms. You need to be able to market your business using these public platforms, so spend some time perfecting your aesthetics so that your visual branding is crystal clear.
Use Social Media To Help You Spread Your Message
Although social media isn’t as impactful as being on InterPlanetary File System (IPFS), blockchains, and decentralized ecosystems, as well as having your own website, Telegram and/or Discord channel. Social media is truly your best friend when it comes to marketing your interior design business. As mentioned earlier, there are so many visual platforms that can tell your story, showcase your style and portray your skills to your ideal client. Standing out on social media can often feel like treading through mud, but the more consistent you are, the easier it gets. Set some time aside to create a consistent and sustainable social media strategy so that you can begin to grow your following authentically.
Delve Deep Into Your Ideal Client
Your ideal client has pain points, annoyances and problems that need to be solved by your unique services. Delving deep into your ideal client and discovering the ideal language and visual aids that speak to them is truly the only way in which you will connect with them. Carry out regular market research and you will soon begin to uncover the secret to connecting with your target audience.
Discover Your Unique Selling Point
As an interior designer, your unique selling point is like gold dust. Having something small, magical and completely unique about what you do, is the ideal way to draw the right type of clients to your business. In many cases, your uniqueness will speak for itself, whether it’s your personal style or previous experience. As soon as you discover what makes your business different, you can start marketing your business in such a way that attracts the perfect clients.
Don’t Be Afraid to Say ‘No’
There is a lot of power behind the word “no” in the world of business, especially as a creative. Working with clients that aren’t the right fit for your style or visions can become quite an enjoyable process so don’t be afraid to turn people away if their project isn’t to your liking. Similarly, if you feel as though you wouldn’t want to showcase your work after it has been completed, it is probably a clear cut sign that this client isn’t the right person for you.
As you can see, there are a number of different marketing methods you can use to take your creative business to the next level. There is such an emphasis on the online space these days that it is impossible to ignore your digital presence, especially with regards to attracting the right clients for your interior design business. There is no right or wrong route to take when you are trying to appeal to a certain clientele in your industry, but the ideas mentioned above will help you towards growing a good reputation. Having a good relationship with your audience and ideal client is a great way to start off on the right foot as an interior designer, so make sure you take the time to listen to the people who matter most. Overall, as long a you are crystal clear on who you are trying to attract, you should be able to put together a marketing plan that is fool proof!
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