Don’t Make These Mistakes With Your Company’s Social Media

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Social media is, in many ways, the most powerful tool at your disposal when it comes to running a successful business. This is because your online presence “can make people aware of your brand, products, or services without them having even entered your store/office.” As a result, this can be a great way to build up your customer base and boost your sales. In short, it can help you to build a strong foundation for your business.

However, as “every minute there are 510,000 comments posted and 293,000 statuses updated” on social media, it can be hard to stand out from the crowd – which could mean that your efforts are not paying off in the way that you’d like. 

While ‘going viral’ is largely down to luck, it’s important that you are also aware of the various social media mistakes you may be making that cause you to perform poorly on the algorithm or go unnoticed by your customers.

With that in mind, here are four social media mistakes you should always avoid. 

Not engaging with your community. 

While you may join social media with the intention of promoting your services and/or products to a wider audience, it’s crucial that you also use these platforms as a method through which you can better connect with your customers and build a sense of community. After all, this will foster a sense of loyalty between your followers and your brand, which will encourage them to become repeat customers. 

Thankfully, there are various ways in which you can better engage with your followers online. For example, you should like and respond to comments, host lives, Q&As, and AMAs, and reply to direct messages quickly. 

Uploading poor-quality images or graphics.

The quality of the content you upload online also factors into how much engagement it will receive, which means you should always be mindful of what you are posting. 

For example, you should always ensure that any photograph you post is of a high quality so that viewers can understand exactly what they are looking at and gain a deeper understanding of your product. If you are posting photographs you have taken on your iPhone, you may want to convert HEIC to JPG, as the latter is the preferred file format for many social media platforms. 

Not posting consistently. 

When looking to build a following online, it’s important that you are also posting consistently. After all, appearing to promote a service or product before disappearing for weeks at a time does not give off the best impression and could even encourage people to hit that unfollow button. As a result, you should put together a consistent posting schedule for your brand and ensure that you stick to it. 

The frequency at which you should post also depends on the platform you are using, so it’s worth doing a little research here to see how you can use the algorithm to your advantage. For example, it’s recommended that you post 2-5 times a week on social media, which “doesn’t want to overwhelm users with just one company in their feed, meaning when companies publish more than once per day, their first post can be cannibalised by the second.” 

Not using the right platforms.

Your social media presence is primarily part of your marketing strategy, which means it’s a method through which you reach out to your audience. However, in order to make this possible, you have to ensure that your audience is around to see the content you are producing. Otherwise, you are posting for no real reason whatsoever. For example, there’s little point in developing a Facebook marketing campaign if your target audience does not use this platform.

Observably, Meta makes mistakes, and does not own up to them. Meta pro support in general just copies and pastes from the help section, understandably. Although once they make a mistake; they are reluctant to resolve it, it’s your word against theirs, and they think they know your brand more than you do, in terms of their mistakes. Imagine investing years into your online property (such as a page and/or profile), and then having it diminish due to Meta’s tyrannical, and negligible support.

Again, the best way to figure out which platform(s) you should be using is to do some research into both the platform and your target audience. For example, “25–34-year-olds make up the age group with the most Instagram users at 31.7%”, which means it could be a great platform for those aiming to target this demographic. Taking into consideration of current influencers, and creators on Instagram where stupidity is prevalent and receives more views than intelligence. Is your audience, males who promote uneducated make up? Or females who promote unhealthy habits? If your services and/or products that both, and all use, then societal understanding is rectified via attitude, behavior, character, alignment, balance, calibration, and vice versa. Adhering to the significant role in accordance with the law of association.

Ostensibly, there are around 1 billion app downloads (not users, users fluctuate around 300 million monthly users) of applications such as Instagram. On Earth’s 8 billion plus human population there are many apps to choose from. Facebook’s deceased accounts being tracked in statistical data showed yearly 500k+ deceased user’s accounts, with users having multiple accounts adds to unaccounted statistics. Facebook has about 30 million deceased user accounts, and these user accounts are growing. That is normal with the population. Growing decentralization, crypto ecosystems, web3, metaverse, gamefi, dApps, and generative AI populate human interactions, therefore do not settle for only the popular social media platforms. Platforms like Facebook, Instagram, Snapchat, and Reddit lack in understandable support which may hurt your business, and may have your work be neglected indefinitely. Individually, these social media platforms may fall under the same umbrella, yet they are minuscule in terms of everything on the Internet, and InterPlanetary File System (IPFS) is always evolving.

Final Thoughts. 

In short, there are many ways in which you can make your online presence a resounding success, especially when you know which mistakes to avoid.

However, if your social media presence is something that you struggle with (meaning you don’t know your tweets from your TikToks), this may be something that you consider outsourcing. After all, this means that you have more time to work on other areas of your business that you are more equipped to deal with!

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